Design Agency ManchesterThe old website that was created by a
Design Agency Manchester has served you proud for the past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is right to enhance the current site to reflect your business growth. As the business has developed you are receiving more telephone calls from potential customers asking you to provide them with further details about the services and goods that you supply. This is one area where the website could work on your behalf as a few additional pages could be added with that contained useful information. Therefore you have been in touch with the
Design Agency Manchester that helped to create your original site. They did a fabulous job first time around and ppeople always give you positive comments about your site. With this in mind you have asked the
Design Agency Manchester to provide you with a larger package. They`ll be designing a new 6-10 page website that will provide your customers of old and new with far greater detail about your firm and the products and services that it provides.
Web Link Alliance Partners - Top Search Engine Ranking Solution For Your Client Websites From Web Link AlliancePartner with Web Link Alliance to add Search Engine Optimization to your product offering. Top Search Engine Rankings with minimal changes to your client websites through a system of web services and a link exchange program where you can
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We know that the Internet has changed the way consumers find products and services. Now it is influencing the business to business sector as well. According to a survey published in late last year in "Electronic Design" magazine, reaching 96% of your audience is possible if you include a carefully crafted Internet marketing strategy.
When asked, "Where do you find the most useful information about new products and technology?" respondents ranked print magazines (54%), Web searches (23%, Google primarily), and E-mail newsletters (19%) as the top three sources. This covers 96% of the bases, surprisingly relegating old favorites like trade shows (2%) and word of mouth (2%) to the sidelines.
These figures show that while print is still important to BtoB buyers, the Internet has become equally as important. And of the online part, Google searches account for a big percentage. If you are not including website optimization in your Internet marketing strategy this year, you will be missing a chunk of your audience. Do a Google search on the best keyword for your industry and see who does show up on page one.
Although optimization may seem like black magic, it is possible to get high rankings in the organic search in Google. In a recent report Marketing Sherpa wrote, ?If you think you`re covered because you have a paid ad (PPC listing) in a search engine for a search term that`s important to your business, think again. Organic results (free listings) are far more important and can get more viewership and clicks.? This is borne out by the eye tracking studies that show only about 35% of all searchers click on the paid ads.
A website is not a static brochure. It has to be updated with relevant optimized content. Optimization of the site, fresh content and using RSS feeds to distribute the content across the Internet is the name of the website marketing game in 2006.
Sally Falkow is the author of WebSense: effective website marketing strategies for entrepreneurs and an expert author at WebProNews.
She is the president of Expansion Plus, an Internet marketing and PR agency based in Los Angeles. http://www.expansionplus.com
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