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Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we`re bombarded with over 3,500 marketing messages. And frankly I`m sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity!

See blogs add humanity and instantaneous expressiion to the web. Like ezines, blogs are a way for your customer to get to know you.

Design Agency Manchester
The old website that was created by a Design Agency Manchester has served you proud for the past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is right to enhance the current site to reflect your business growth. As the business has developed you are receiving more telephone calls from potential customers asking you to provide them with further details about the services and goods that you supply. This is one area where the website could work on your behalf as a few additional pages could be added with that contained useful information. Therefore you have been in touch with the Design Agency Manchester that helped to create your original site. They did a fabulous job first time around and people always give you positive comments about your site. With this in mind you have asked the Design Agency Manchester to provide you with a larger package. They`ll be designing a new 6-10 page website that will provide your customers of old and new with far greater detail about your firm and the products and services that it provides.

However, unlike ezines, blogs help you with search engine rankings. Did you hear me? I said, unlike ezines, blogs help you with search engine rankings. That`s a big one.

Entrepreneur Magazine, Business Week, even the FCC (Federal Trade Commission) all believe blogs are here to stay. Recently Michael Powell, chairman of the FCC, started one. His initial post drew over 30,000 readers. A Microsoft spokesperson says Bill Gates is considering starting a blog. And filmmaker Michael Moore built a blog to promote his controversial new movie, Fahrenheit 9/11.

But who has time to read a blog anyway? Exactly! The job of a blog is to cut through the information overload and deliver searchable, relevant and current content. BlogAds.com recently conducted a survey of over 17,000 blog readers. Here`s what they report:

Blog readers are older and more affluent. 61% of blog readers are over 30, and 75% make more than $45,000 a year.

Blog readers are more cyber-active. 54% of their news consumption is online. 21% are themselves bloggers and 46% describe themselves as opinion makers.

Blog readers are media-mavens. 21% subscribe to the New Yorker magazine, 15% to the Economist, 15% to Newsweek and 14% to the Atlantic Monthly.

Whether on the left or right, blog readers have traits in common that often are absent in today`s public spaces: passion and initiative.

Blog readers have apathy towards traditional news sources. 82% say that television is worthless. 55% percent say the same about print newspapers. 54% say the same about print magazines.

Meanwhile, 86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can`t find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest.

Blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs.

Don`t you want to be a blogger too? How about looking at some samples of the good, the bad and the bizarre?

Model citizen blogs: http://www.marketingsecrets.com/blog/ - John Reese`s blog. Hey, the guy just made $1,080,496.37 online in a single day. Here`s a good rule of thumb. If Reese is doing it, you should be too.

http://www.talkbiz.net/ramblings/weblog.php - Copywriter Paul Myers keeps us up-to-date on SPAM and other Internet marketing nightmares.

http://www.thinkbigrevolution.com/ - Michael Port`s weekly calls to inspire those who aspire now have an online connecting point. Designed by Andy Wibbels.

My Blog: http://www.red-hot-copy.com/blog.htm - my blog today (see end of article).

Bizarro Blog: Jeff Bridges` site is considered a "blog." It`s hand-written! (Yes, really). http://www.jeffbridges.com

I`ve been dipping my toe into the blogging pool since earlier this year. Now I`ve decided it`s time to really learn how to do this stuff with an expert who will take me by the hand through the scary forest of the blog-world. I`m going back to school! Through another client, I met blogging guru, Andy Wibbels. Sure, he has a funny name, but he is adorable! And his writing style has me rolling on the floor. Well Andy is a self-professed geek. And Andy knows blogs. He says it`s easy and I trust him. Read more about it here. www.easybakeweblogs.com